Bendylegs Granola

Wednesday, 4 May 2011

The Bendylegs Story

Bendylegs was created by me, Jo Watkins, a GP, wife, mother of two, and lover of the outdoors from Mumbles on the beautiful Gower Peninsula, South Wales. After a trip to see family in Canada, I became hooked on their homemade granola and came home to find all the brands on the shelves were too sweet or oily. I set about creating a fantastic tasting, healthy granola that would enable my family to eat a good balanced breakfast, giving slow release energy to last the day. I sourced a mixture of organic and local products to give Bendylegs a strong Welsh provenance. Friends and family tried it... they loved it. I approached local cafes and delicatessens. They tried it. They stocked it. People bought it. That is how it all began... Having left my regular GP job I now work freelance as a GP to enable me to grow my business and juggle a busy family life. I sell my product in local high end delicatessens, farm shops, B+B’s and hotels. Bendylegs is also available online. 
Bendylegs has no additives, no preservatives, no added salt and is made using only natural sugars. I use Welsh apple juice and Welsh rapeseed oil with pure Canadian maple syrup to give an extra special flavour and to remind us of our cousins in Vancouver. Over the past year, Bendylegs has become a well known and loved local brand putting a healthy breakfast on people’s kitchen tables and gracing the menus of the independent cafes. Through my website I showcase other local businesses and producers in the area and further afield in Wales. 
Bendylegs is more than just another granola. It is a way of life.  My vision is to encourage people to eat a good, healthy, balanced breakfast before getting outside and enjoying the great outdoors, so that at the end of each day you feel you have lived every minute. 
Why Bendylegs? This is a term first used by my nephew Charlie in 2003 after a long, windy beach walk in Tresaith, West Wales on the final stretch home...‘I can’t walk up the hill, I’ve got bendylegs’
When did you last have Bendylegs?

1 comment:

  1. And very yummy it is too! Especially "Bendylegs on the go!"